Logo Process: create BIG logos for small business

Many designers can create a logo. But only 'brilliant designers' create a lasting relationship with their client.

Written for working art studios, Logo Process is the art director's guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students.

Designers will discover how to:

- Spend less time on unused logo concepts
- Get clients invested in a design right at briefing stage
- Boost recall with tactics big brands use
- Pitch designs with confidence work won't be rejected
- Use 27 visual traits to create better logos

Logo Process deserves a place in the design library of everyone who creates logos for small business or online brands.

This revised second edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples.

Author: Luke B. Sleaford
Publisher: Deluka Publishers
Published: 08/29/2016
Pages: 112
Binding Type: Paperback
Weight: 0.26lbs
Size: 7.81h x 5.06w x 0.23d
ISBN: 9780994619815

About the Author
Sleaford, Luke B.: - Luke B. Sleaford is an Australian-born art director and dedicated logo wrangler who specialises in logos for small business.

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