Marketing Fashion Footwear: The Business of Shoes

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.

Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog

Author: Tamsin McLaren,Fiona Armstrong-Gibbs
Publisher: Bloomsbury Visual Arts
Published: 06/15/2017
Pages: 240
Binding Type: Paperback
Weight: 1.80lbs
Size: 10.60h x 8.20w x 0.50d
ISBN: 9781472579317

About the Author

Fiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK.

Tamsin McLaren is a Lecturer in Marketing at the University of Bath, UK.