Marketing to the Millennial Woman

Yes I can, I am, and I will This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.

Author: Ann Arnof Fishman
Publisher: Ann a Fishman Generational Targeted Marketing
Published: 08/01/2015
Pages: 70
Binding Type: Paperback
Weight: 0.25lbs
Size: 9.00h x 6.00w x 0.17d
ISBN: 9780692472392