Marketing: Unmasked: Insider's tips ] tricks for success in small business marketing

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.

Author: Stephanie Frost,Erik Wolf
Publisher: Zodo Group
Published: 10/14/2009
Pages: 238
Binding Type: Paperback
Weight: 0.55lbs
Size: 7.99h x 5.24w x 0.50d
ISBN: 9780615325507
Award: Axiom Business Book Awards - Bronze Medal Winner

About the Author
ERIK WOLF is a recovering corporate marketing director and the founder/president of Zero-G Creative, a marketing firm specializing in serving the unique needs of small businesses and startups. Erik also co-hosts a national weekly radio show called Gravity Free Radio where he has interviewed guests such as authors, marketers, bloggers, social media experts, entrepreneurs, sales strategists, and public relations professionals on subjects relevant to small business owners. Follow Erik on Twitter at twitter.com/erikwolf. STEPHANIE FROST has worked in sales, marketing and business development in a career that has spanned more than 15 years and a variety of industries. Stephanie is currently the Director of Business Solutions for Zero-G Creative where she works with clients to help execute marketing strategies that will meet their objectives without straining their budget. Stephanie is also co-host on Gravity Free Radio. Follow Stephanie on Twitter at twitter.com/swfrost.

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