Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Author: Claire Brooks
Publisher: Kogan Page
Published: 08/30/2016
Pages: 256
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.21h x 6.14w x 0.54d
ISBN: 9780749477547

Review Citation(s):
Choice 01/01/2017

About the Author
Claire Brooks is president and managing director of ModelPeople Inc, a global branding company offering branding insights and strategic solutions to a wide range of international clients. Claire has almost 30 years' experience in brand management, brand planning and strategic market research with Fortune 500 companies and advertising agencies in both Europe and the US.