Message Mapping for Foodborne Outbreaks and Product Recalls

This is a handbook about creating and using message maps. The book is designed for companies that produce, transport, distribute, or serve food or food products. This guide offers a step-by-step process for developing and delivering effective risk messages to consumers and other stakeholders during outbreaks of foodborne illness that result in product recalls. It includes three case studies. To learn more, visit us online at MessageMaps.org.

Author: Rusty Cawley
Publisher: Messagemaps.Org
Published: 11/05/2018
Pages: 210
Binding Type: Hardcover
Weight: 0.99lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9780578211602

This title is not returnable