More Smart Marketing: 52 More Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business

More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Marketing Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street Fighter Marketing: www.streetfightermarketing.com.

Author: Marc Slutsky, Jeff Slutsky
Publisher: Street Fighgter Press
Published: 09/04/2013
Pages: 156
Binding Type: Paperback
Weight: 0.48lbs
Size: 9.02h x 5.98w x 0.33d
ISBN: 9780615869544

About the Author
With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales which came to be known as "Street Fighting." Jeff's Street Fighter Marketing has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, BusinessWeek, Inc Magazine. Jeff's Street Fighter client list includes AT&T, American Express, Walt Disney, Chevron, Pizza Hut, McDonald's, Honda, Sony, Goodyear, Marvel Entertainment, The US Army, and many others. Jeff is also the writer and producer of several musical parodies that have been performed at various NSA events and I have had the pleasure performing in several of them including NSA Gets "Greased." He also wrote and produced The Wizard of Sales which was presented one of the NSA Scholarship programs. He's is based in Columbus, Ohio which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. Jeff has authored and published 10 books, six videos and four audio albums, including Street Fighter Marketing Solutions and No B.S. Grassroots Marketing. But his most successful production to date is the birth of his triplets!

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