Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market

Increase marketing impact with the right advertising

Introduces a novel measurement and analysis tool based on neuroscience

Shows how marketing spend can be used effectively

Author: Elke Schwarz
Publisher: Springer
Published: 12/14/2023
Pages: 185
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.61h x 6.69w x 0.42d
ISBN: 9783658386351

About the Author

Elke Schwarz is a marketing expert and managing director of the Institute for Sales and Marketing Excellence. There she deals primarily with the topics of neuro-sales and marketing as well as with methods of "Emotion Selling". In this function she developed the SDMI method herself. She gives lectures on the subject of the unconscious effectiveness of advertising, advises companies as well as advertising agencies and gives sales training courses. She is also co-author of the book "Emotion Selling" (2nd edition 2015) published by Springer Gabler.