Nonprofit Essentials: The Capital Campaign

Preparation. Planning. Execution. It's all here

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization's case stand out among the competition.

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Author: Julia I. Walker
Publisher: Wiley
Published: 12/01/2004
Pages: 177
Binding Type: Paperback
Weight: 0.75lbs
Size: 9.93h x 7.01w x 0.50d
ISBN: 9780471684299

About the Author
Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.

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