Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers--Gm, Ford, and Chrysler

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.


Author: Bill Vlasic
Publisher: HarperLuxe
Published: 10/04/2011
Pages: 624
Binding Type: Paperback
Weight: 1.60lbs
Size: 8.90h x 5.90w x 1.60d
ISBN: 9780062088604
Large Print

About the Author
Vlasic, Bill: -

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

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