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Oxford University Press, USA
Oxford Handbook of Managerial Economics
Oxford Handbook of Managerial Economics
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€174,95 EUR
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€174,95 EUR
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The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the most up-to-date research in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, this
volume consists of 25 chapters contributed by leading scholars and business consultants from around the globe, drawing on the literature of economics, finance, industrial organization, marketing, behavioral economics, game theory, and auction theory. The Handbook summarizes cutting-edge approaches
to the analysis of the decision-making challenges faced by the managers of for-profit and not-for-profit enterprises. The problems addressed range from cost estimation, product development and promotion, optimal pricing strategies for network industries, and make-or-buy decisions to organizational
design, performance pay, corporate governance, strategies for multinational corporations, and the social responsibilities of business. Each of the contributed chapters also identifies the problems that are yet to be solved and thus points the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and
constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies can afford to ignore the analyses and the important lessons
taught in this Handbook.
Author: Christopher R. Thomas
Publisher: Oxford University Press, USA
Published: 07/01/2013
Pages: 636
Binding Type: Hardcover
Weight: 2.60lbs
Size: 9.60h x 6.90w x 1.70d
ISBN: 9780199782956
volume consists of 25 chapters contributed by leading scholars and business consultants from around the globe, drawing on the literature of economics, finance, industrial organization, marketing, behavioral economics, game theory, and auction theory. The Handbook summarizes cutting-edge approaches
to the analysis of the decision-making challenges faced by the managers of for-profit and not-for-profit enterprises. The problems addressed range from cost estimation, product development and promotion, optimal pricing strategies for network industries, and make-or-buy decisions to organizational
design, performance pay, corporate governance, strategies for multinational corporations, and the social responsibilities of business. Each of the contributed chapters also identifies the problems that are yet to be solved and thus points the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and
constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies can afford to ignore the analyses and the important lessons
taught in this Handbook.
Author: Christopher R. Thomas
Publisher: Oxford University Press, USA
Published: 07/01/2013
Pages: 636
Binding Type: Hardcover
Weight: 2.60lbs
Size: 9.60h x 6.90w x 1.70d
ISBN: 9780199782956
About the Author
Christopher R. Thomas is Associate Professor of Economics and has served as Exide Professor of Sustainable Enterprise at University of South Florida. He is the author or coauthor of many journal articles, book reviews, and chapters in books. His textbook in managerial economics is in its eleventh English edition and is also published in Chinese.
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