Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.

Author: Carolyn Butler-Madden
Publisher: Cause Effect
Published: 10/18/2017
Pages: 210
Binding Type: Paperback
Weight: 0.53lbs
Size: 8.25h x 5.50w x 0.44d
ISBN: 9780648087502

About the Author
Butler-Madden, Carolyn: - "Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good."

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