Pricing Value: The art of pricing what your accounting clients value most

Your services are not differentiated or valuable in your client's mind - they can easily compare what you are offering to your competitors and decide that you're just too expensive. In order to escape the trap of constantly competing based on price, you must render price a non-issue.

Pricing Value is the process of uncovering and quantifying the pain points, transformations, feelings and perceptions that render price a non-issue, and highlight your proposed solution as the only sane option. It's the only way to avoid "sticker shock" and the constant threat of price objections.

To price the value so you attract and retain a higher caliber of client, this book will show you how to:

• Deal with self-worth issues and eliminate price-sensitive clients
• Adopt the right mindset, approach and systems to maximize what each client is willing to pay
• Deflect attention away from price and expertly manage your client's perception of value
• Maximize cash flow and the value of your practice by capturing more of the value you create

Author: Rhondalynn Korolak
Publisher: Imagineering Unlimited
Published: 04/08/2019
Pages: 246
Binding Type: Paperback
Weight: 0.74lbs
Size: 9.02h x 5.98w x 0.52d
ISBN: 9780980557886

About the Author
Korolak, Rhondalynn: - Rhondalynn Korolak is the founder of businest(R) and Make the SHIFT(TM). Rhondalynn qualified as a lawyer and chartered accountant in Calgary, Alberta, Canada, and practiced in the oil and gas taxation niche with PWC and Macleod Dixon. After immigrating to Australia, she practiced as a business coach specializing in cash flow management and created businest(R)-which won The App You SHOULD be Using at Accountex in 2016 and was named in the Top 10 new apps in the world by Intuit QuickBooks. Rhondalynn now works exclusively with accountants as an advisory trainer, keynote speaker, and pricing value expert. She's distilled the secrets to success and produced a step-by-step process that accountants can apply to attract more high-value clients and build a thriving advisory practice.

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