Prime-Time Feminism: Television, Media Culture, and the Women's Movement Since 1970

Selected by Choice magazine as an Outstanding Academic Title

Dow discusses a wide variety of television programming and provides specific case studies of The Mary Tyler Moore Show, One Day at a Time, Designing Women, Murphy Brown, and Dr. Quinn, Medicine Woman. She juxtaposes analyses of genre, plot, character development, and narrative structure with the larger debates over feminism that took place at the time the programs originally aired. Dow emphasizes the power of the relationships among television entertainment, news media, women's magazines, publicity, and celebrity biographies and interviews in creating a framework through which television viewers make sense of both the medium's portrayal of feminism and the nature of feminism itself.

Author: Bonnie J. Dow
Publisher: University of Pennsylvania Press
Published: 06/01/1996
Pages: 224
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.80d
ISBN: 9780812215540

About the Author
Bonnie J. Dow is Assistant Professor of Communication at North Dakota State University.