Product Manager's Fieldguide

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Author: Linda Gorchels
Publisher: McGraw-Hill Companies
Published: 05/19/2003
Pages: 228
Binding Type: Paperback
Weight: 0.89lbs
Size: 10.50h x 5.98w x 0.53d
ISBN: 9780071410595

About the Author

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

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