Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

Author: Robert J. Horvath
Publisher: Booksurge Publishing
Published: 01/17/2006
Pages: 168
Binding Type: Paperback
Weight: 0.76lbs
Size: 10.00h x 7.99w x 0.36d
ISBN: 9781419606007

About the Author
After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

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