Proven Social Media Strategies for Building Community and Brands in the Digital Space

"A gem of a book. A lighthearted, humane and entertaining explication of the core principles behind the successful use of social media, with the Grateful Dead leading the way. Who knew?" - Phil Brownstein, Intuit. Within this essential volume, leading social media expert Michael Malone explains the key approaches and philosophy that form the backbone of virtually every effective social media implementation regardless of platforms used, whether Facebook, Instagram, Pinterest, Twitter or other combined options. Citing real world strategies adopted by such diverse brands as WoodenBoat Magazine and the Grateful Dead, Malone lays out fundamental guidelines without which no attempt at social media outreach will succeed. Whether you are building a social media presence catering to a large international constituency or local fans of a popular neighborhood coffeehouse, Malone's insights are sure to prove invaluable.

Author: Michael Malone
Publisher: New Street Communications, LLC
Published: 06/05/2013
Pages: 72
Binding Type: Paperback
Weight: 0.24lbs
Size: 9.00h x 6.00w x 0.15d
ISBN: 9780615830438

About the Author
MICHAEL MALONE has implemented and managed successful social media campaigns for companies and individuals in a range of industries. He lives in northern California.

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