Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.

Author: Amber Hutchins
Publisher: Routledge
Published: 09/05/2019
Pages: 246
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.20h x 6.20w x 0.70d
ISBN: 9780367359010

About the Author

Natalie T. J. Tindall is Associate Professor, Georgia State University, USA

Amber L. Hutchins is the Robert D. Fowler Endowed Chair in Communication, Kennesaw State University, USA.