Oxford University Press, USA
Pure and Modern Milk: An Environmental History Since 1900
Pure and Modern Milk: An Environmental History Since 1900
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Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer
product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks.
Enormous, expensive machines pasteurize it, fortify it with vitamins, remove fat, and store it at government-regulated temperatures. It reaches consumers in a host of forms: as fluid milk, butter, ice cream, and in apparently non-dairy foods such as whey solids or milk proteins. Smith-Howard
examines the cultural, political, and social context, discussing the attempts to reform the production and distribution of this once-perilous product in the Progressive Era, the history of butter between the world wars, dairy waste at mid-century, and the postwar landscape of mass production. She
asks how milk could be conceptualized as a natural product, even as it has been incorporated into Cheez Whiz and wood glue. And she shows how consumer's changing expectations have had repercussions back down the chain, affecting farmers, cows, and rural landscapes. A groundbreaking, interdisciplinary history, this book reveals the complexity and challenges of humanity's dependence on other species.
Author: Kendra Smith-Howard
Publisher: Oxford University Press, USA
Published: 01/01/2017
Pages: 242
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.10h x 5.90w x 0.70d
ISBN: 9780190655785
product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks.
Enormous, expensive machines pasteurize it, fortify it with vitamins, remove fat, and store it at government-regulated temperatures. It reaches consumers in a host of forms: as fluid milk, butter, ice cream, and in apparently non-dairy foods such as whey solids or milk proteins. Smith-Howard
examines the cultural, political, and social context, discussing the attempts to reform the production and distribution of this once-perilous product in the Progressive Era, the history of butter between the world wars, dairy waste at mid-century, and the postwar landscape of mass production. She
asks how milk could be conceptualized as a natural product, even as it has been incorporated into Cheez Whiz and wood glue. And she shows how consumer's changing expectations have had repercussions back down the chain, affecting farmers, cows, and rural landscapes. A groundbreaking, interdisciplinary history, this book reveals the complexity and challenges of humanity's dependence on other species.
Author: Kendra Smith-Howard
Publisher: Oxford University Press, USA
Published: 01/01/2017
Pages: 242
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.10h x 5.90w x 0.70d
ISBN: 9780190655785
About the Author
Kendra Smith-Howard is Assistant Professor of History at the University at Albany, State University of New York.
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