Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a don′t know or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.

Author: Howard W. Schuman, Stanley Presser
Publisher: Sage Publications, Inc
Published: 03/01/1996
Pages: 392
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.00h x 6.00w x 0.86d
ISBN: 9780761903598

About the Author
Presser, Stanley: - Stanley Presser is interested in the interface between social psychology and survey measurement. His research focuses on questionnaire design and testing, the accuracy of survey responses, nonresponse, and ethical issues stemming from the use of human subjects. His books include Questions and Answers in Attitude Surveys (with Howard Schuman), Survey Questions (with Jean Converse), and Survey Research Methods (with Eleanor Singer). In addition to being professor of sociology, he teaches in the Joint Program in Survey Methodology, which he founded in 1992 with colleagues at the University of Michigan and Westat, Inc. He has served as editor of Public Opinion Quarterly, was president of the American Association for Public Opinion Research, and is an elected fellow of the American Statistical Association. Presser was director of the Maryland Survey Research Center from 1989 to 2000.