Shipping Strategy: Innovating for Success

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Author: Peter Lorange
Publisher: Cambridge University Press
Published: 07/01/2009
Pages: 294
Binding Type: Hardcover
Weight: 1.32lbs
Size: 9.00h x 6.00w x 0.90d
ISBN: 9780521761499

About the Author
Lorange, Peter: - Peter Lorange is the Kristian Gerhard Jebsen Professor of International Shipping at IMD in Lausanne, Switzerland. He retired as President of IMD in 2008, is a former president of the Norwegian School of Management and, before this, was affiliated to the Wharton School, Pennsylvania. Professor Lorange is the former owner of a Norwegian shipping company and is also a board member of several shipping firms. He has written or edited 15 books and some 110 articles on the topics of global strategic management, strategic planning and entrepreneurship for growth. His most recent book is Thought Leadership Meets Business (Cambridge, 2008).

This title is not returnable