Social Influence and Consumer Behavior

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Author: Daniel Howard
Publisher: Psychology Press
Published: 12/01/2014
Pages: 150
Binding Type: Paperback
Weight: 0.63lbs
Size: 9.69h x 7.44w x 0.33d
ISBN: 9781138844872

About the Author

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.