Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Author: Dave Lakhani
Publisher: Wiley
Published: 04/01/2008
Pages: 224
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.68h x 5.84w x 0.98d
ISBN: 9780470243367

Review Citation(s):
Reference and Research Bk News 08/01/2008 pg. 151

About the Author

DAVE LAKHANI is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

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