Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Author: Andreas Masouras
Publisher: IGI Global
Published: 04/18/2023
Pages: 272
Binding Type: Hardcover
Weight: 2.02lbs
Size: 11.00h x 8.50w x 0.63d
ISBN: 9781668460559

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