Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results

Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page "The Big Idea" section and ends with a chapter summary and easy-to-implement exercises.

Author: Arnon Vered
Publisher: Arnon Vered
Published: 07/18/2007
Pages: 160
Binding Type: Paperback
Weight: 0.54lbs
Size: 9.00h x 6.00w x 0.37d
ISBN: 9780615147758

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