The Apple Way

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.

Author: Jeffrey L. Cruikshank
Publisher: McGraw-Hill Professional Publishing
Published: 12/19/2005
Pages: 206
Binding Type: Hardcover
Weight: 1.09lbs
Size: 9.32h x 6.44w x 0.93d
ISBN: 9780072262339

This title is not returnable