The Business of Research

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

Author: Margaret B. W. Graham
Publisher: Cambridge University Press
Published: 08/29/1986
Pages: 274
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.24h x 6.33w x 1.02d
ISBN: 9780521322829

Review Citation(s):
Library Journal 07/01/1986