The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success

This book will guide you through the concept of email marketing as a part of a larger marketing plan. It will help you get started in the field, or provide insight into how to improve any work you are currently doing. Starting with the basics, each section of this book will introduce a new piece of email marketing strategy that you can use to guarantee more people open, read, and click-through on all of the emails you send.

Author: Zach Heller
Publisher: Createspace Independent Publishing Platform
Published: 07/15/2011
Pages: 42
Binding Type: Paperback
Weight: 0.20lbs
Size: 10.00h x 7.00w x 0.09d
ISBN: 9781463627232

About the Author
Zach Heller is owner and operator of Zach Heller Marketing. His blog, "I" of the Consumer, serves to provide commentary and tips on marketing in the digital age. Zach is a marketing professional with experience in branding, digital marketing, direct response, and marketing communications. He currently serves as the Director of Marketing for Distance Education Co. LLC, a medium-sized education and publishing company which operates two schools in Manhattan. Zach has a bachelor's degree in Marketing and Economics from the University of Delaware. For more from Zach Heller, visit www.zachhellermarketing.com.

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