The Icon Project: Architecture, Cities, and Capitalist Globalization

In the last quarter century, a new form of iconic architecture has appeared throughout the world's major cities. Typically designed by globe-trotting starchitects or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service
of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization.

In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban
megaprojects--constitute the triumphal Icon Project of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture--unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and
Hadid, as well as successful, derivative icons that copy elements of the starchitects' work--speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also
shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what
we consume, and how we think.


Author: Leslie Sklair
Publisher: Oxford University Press, USA
Published: 08/01/2019
Pages: 352
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.10h x 6.10w x 0.90d
ISBN: 9780190068387

About the Author

Leslie Sklair is Professor Emeritus of Sociology at the London School of Economics. He worked in a cotton mill outside Glasgow for two years before going to university to study sociology and philosophy. Both experiences fostered a life-long interest in how capitalist society works in different ways for different groups of people. In particular his long-standing interest in architecture and cities sharpened his vision on the power of the built environment to shape our lives.