The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Author: Bruce I. Newman
Publisher: Rotman-Utp Publishing
Published: 01/08/2016
Pages: 224
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.20h x 6.30w x 0.80d
ISBN: 9781442647992

Review Citation(s):
Publishers Weekly 05/16/2016
Choice 06/01/2016

About the Author
Newman, Bruce I.: - Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

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