The Meeting Architecture Process: Planning a meeting or event: Spend wisely

This Workbook helps meeting and event professionals to brainstorm in a structured work meeting to design and prepare a meeting or event - not the operational logistics, but the format and content. People need to engage to learn more, be encouraged to network better and feel energised and motivated for action after doing that. It is about identifying SMART objectives and designing sessions, presentations and interaction based on those objectives for a measurably better impact. Meeting Architecture was coined as a future discipline in 2008 by Maarten Vanneste in his book 'Meeting Architecture, a Manifesto'. The book signalled the start for a lot of development and education in the meeting and conference world. A Meeting Architect, like a building architect, uses a number of steps (a process) to develop a more effective meeting. With the meeting owner, communication, design and production people, the Meeting Architect facilitates a set of 7 steps towards Objectives and a Design with tools and techniques that drive those objectives. Organising a meeting, conference or event with 50, 500 or 5000 participants can have a serious cost and MAP helps shift a fraction of the spend to increase impact dramatically. It is not rocket science, but straight forward steps, with templates, questions, illustrations etc. that lead to the professional design of effective meetings and events.

Author: Maarten Vanneste CMM
Publisher: Createspace Independent Publishing Platform
Published: 07/22/2013
Pages: 130
Binding Type: Paperback
Weight: 0.96lbs
Size: 11.00h x 8.50w x 0.34d
ISBN: 9781490561745

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