The New Public Diplomacy: Soft Power in International Relations

After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Author: J. Melissen
Publisher: Palgrave MacMillan
Published: 10/01/2007
Pages: 246
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.40h x 5.40w x 0.80d
ISBN: 9780230535541

About the Author
PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations 'Clingendael', The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D'HOOGHE Research Associate, Netherlands Institute of International Relations 'Clingendael', The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations 'Clingendael', The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA