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Polity Press

The News and Public Opinion: Media Effects on Civic Life

The News and Public Opinion: Media Effects on Civic Life

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The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion.

Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.



Author: Maxwell McCombs, Lance Holbert, Spiro Kiousis
Publisher: Polity Press
Published: 10/10/2011
Pages: 272
Binding Type: Hardcover
Weight: 0.88lbs
Size: 8.50h x 5.50w x 0.56d
ISBN: 9780745645186

Review Citation(s):
Choice 04/01/2012

About the Author
Max McCombs is Jesse H. Jones Centennial Chair in Communication at the School of Journalism, University of Texas at Austin

R. Lance Holbert is Associate Professor and Director of Graduate Studies at the School of Communication, Ohio State University

Spiro Kiousis is Associate Professor and Chair of the Department of Public Relations, University of Florida

Wayne Wanta is Professor and Chair of the Department of Journalism, University of Florida


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