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Oxford University Press, USA
The Only Constant Is Change: Technology, Political Communication, and Innovation Over Time
The Only Constant Is Change: Technology, Political Communication, and Innovation Over Time
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Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they
do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called the political communication cycle that accounts for the technological, behavioral,
and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent
transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable
political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and
vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.
Author: Ben Epstein
Publisher: Oxford University Press, USA
Published: 05/01/2018
Pages: 272
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.10h x 6.10w x 0.80d
ISBN: 9780190698973
do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called the political communication cycle that accounts for the technological, behavioral,
and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent
transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable
political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and
vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.
Author: Ben Epstein
Publisher: Oxford University Press, USA
Published: 05/01/2018
Pages: 272
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.10h x 6.10w x 0.80d
ISBN: 9780190698973
About the Author
Ben Epstein is Assistant Professor of Political Science at DePaul University and has over 15 years of teaching experience in a variety of high school and university settings around the United States. His research is focused primarily on American political communication, media and politics and American political development, with particular emphasis on the intersection of the internet and politics.
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