The Oprah Phenomenon

Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors addr

Author: Jennifer Harris
Publisher: University Press of Kentucky
Published: 09/01/2009
Pages: 336
Binding Type: Paperback
Weight: 1.01lbs
Size: 8.88h x 6.04w x 0.87d
ISBN: 9780813192369

About the Author

Elwood Watson, associate professor of history at East Tennessee State University, is the editor of several books, including "There She Is, Miss America" The Politics of Sex, Beauty, and Race in America's Most Famous Pageant and Searching The Soul of Ally McBeal: Critical Essays.

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