The Power of Reinforcement

Makes the controversial argument that reinforcement is a real and valuable force in human behavior.

2004 CHOICE Outstanding Academic Title

According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

Author: Stephen Ray Flora
Publisher: State University of New York Press
Published: 01/16/2004
Pages: 288
Binding Type: Paperback
Weight: 0.85lbs
Size: 8.90h x 5.96w x 0.66d
ISBN: 9780791459164

Review Citation(s):
Choice 09/01/2004 pg. 191

About the Author

Stephen Ray Flora is Associate Professor of Psychology at Youngstown State University.

This title is not returnable