The Primetime Presidency of Ronald Reagan: The Era of the Television Presidency

Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scholars of communications studies, political science, and American politics will welcome this critical analysis of the primetime presidency.

Author: Robert Denton
Publisher: Bloomsbury Publishing PLC
Published: 10/14/1988
Pages: 143
Binding Type: Hardcover
Weight: 0.68lbs
Size: 8.56h x 5.64w x 0.60d
ISBN: 9780275926038

About the Author

ROBERT E. DENTON, JR. is Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University.