The Sport Business Future

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Author: A. Smith,H. Westerbeek
Publisher: Palgrave MacMillan
Published: 06/11/2004
Pages: 210
Binding Type: Hardcover
Weight: 1.06lbs
Size: 9.56h x 6.18w x 0.73d
ISBN: 9781403912671

Review Citation(s):
Choice 02/01/2005 pg. 1060

About the Author
AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.