The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results

This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.

Author: Moderandi Inc
Publisher: Moderandi Inc.
Published: 01/04/2013
Pages: 104
Binding Type: Paperback
Weight: 0.58lbs
Size: 11.02h x 8.50w x 0.27d
ISBN: 9780988743106

About the Author
The Strategic Marketing Process was authored by the team at Moderandi Inc., creators of the Marketing MO planning and management software-as-a-service available at www.MarketingMO.com.

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