The Theory and Practice of Revenue Management

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

Author: Kalyan T. Talluri, Garrett J. Van Ryzin
Publisher: Springer
Published: 02/23/2005
Pages: 713
Binding Type: Paperback
Weight: 2.25lbs
Size: 9.18h x 6.34w x 1.35d
ISBN: 9780387243764

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