The User's Journey

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Author: Donna Lichaw
Publisher: Rosenfield Media
Published: 03/22/2016
Pages: 160
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.90h x 6.00w x 0.50d
ISBN: 9781933820316