The Wine Wars: The Mondavi Affair, Globalisation and Terroir

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

Author: O. Torrès
Publisher: Palgrave MacMillan
Published: 07/03/2006
Pages: 170
Binding Type: Hardcover
Weight: 0.81lbs
Size: 8.85h x 5.79w x 0.63d
ISBN: 9780230002104

About the Author
OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.