This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life

This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.
--Bob Rice Pet Rock Promoter

Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.
--Steve Dworman Publisher, Infomercial Marketing Report

As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details

Author: Peter Bieler
Publisher: Wiley
Published: 05/28/1996
Pages: 224
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.18h x 6.32w x 0.49d
ISBN: 9780471147497

Review Citation(s):
Publishers Weekly 05/20/1996 pg. 246
Booklist 07/01/1996 pg. 1786

About the Author
PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.

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