Tourism, Hospitality and Digital Transformation: Strategic Management Aspects

Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Author: Kayhan Tajeddini
Publisher: Routledge
Published: 10/15/2019
Pages: 228
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.10h x 6.10w x 0.70d
ISBN: 9780367150006

About the Author

Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.

Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.