Towards Cleaner Entrepreneurship: Bridging Social Consciousness and Sustainability

This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities.

It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.

Author: Ananya Rajagopal
Publisher: Palgrave MacMillan
Published: 02/10/2024
Pages: 175
Binding Type: Paperback
Weight: 0.58lbs
Size: 8.27h x 5.83w x 0.45d
ISBN: 9783031248863

About the Author

Ananya Rajagopal currently holds a position of Research Professor at Universidad Anáhuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.