Trademarks

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Author: Tom Blackett
Publisher: Palgrave MacMillan
Published: 01/01/1998
Pages: 142
Binding Type: Paperback
Weight: 0.50lbs
Size: 9.21h x 6.14w x 0.33d
ISBN: 9781349147212

About the Author
TOM BLACKETT is Group Deputy Chairman of the Interbrand Group plc. He has contributed to several books on brands including The World's Greatest Brands (Macmillan, 1996) and Brands: the New Wealth Creators (Macmillan, 1997).

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