Ugandan Music in the Marketing Era: The Branded Arena

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

Author: David G. Pier
Publisher: Palgrave MacMillan
Published: 10/25/2015
Pages: 205
Binding Type: Hardcover
Weight: 0.89lbs
Size: 8.50h x 5.50w x 0.56d
ISBN: 9781137549396

About the Author
David G. Pier is Assistant Professor in the Department of African, African American, and Diaspora Studies at the University of North Carolina, Chapel Hill, USA. An ethnomusicologist studying music and cultural politics in Africa and the United States, his work has been published in such leading journals as Africa.