Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-Ups

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

Author: Kushal Lodha, Ishan Sharma
Publisher: Penguin Business
Published: 12/29/2023
Pages: 256
Binding Type: Paperback
Weight: 0.55lbs
Size: 7.30h x 5.10w x 0.80d
ISBN: 9780143461609

About the Author

Kushal Lodha is the founder of KAGR, an ed-tech platform in finance upskilling. He is a qualified CA (with All-India ranks across all levels). He is a part-time creator with over 500k+ followers on social media cumulatively. He was awarded the LinkedIn's Top Voice for 2022.

He is the author of Acing CA, which is #1 Amazon Bestseller, which talks about his CA journey and opportunities for CAs in and outside India.

Ishan Sharma is the co-founder of MarkitUp, a content agency and is a content creator with over 1.5 Mn+ followers across social media. He has delivered speeches at colleges like IIT Jodhpur, among others.

Ishan is also the author of Crush It on LinkedIn, a book where he shares how to get opportunities using LinkedIn. He has taught Python programming and full stack development on Unacademy, having taught 1000+ students for over 350 hrs.