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Basic Books

What's Next?: Exploring the New Terrain for Business

What's Next?: Exploring the New Terrain for Business

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Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its knowledge developer, Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity. Visit the GBN website at

Author: Eamonn P. Kelly
Publisher: Basic Books
Published: 09/01/2003
Pages: 360
Binding Type: Paperback
Weight: 1.21lbs
Size: 9.04h x 5.96w x 0.89d
ISBN: 9780738208558

About the Author
Eamonn Kelly is CEO and President of Global Business Network, a member of the Monitor Group. Kelly also heads GBN's consulting practice and has worked at senior levels with dozens of the world's leading corporations, as well as with global and national public agencies. He lives in San Rafael, California.

Peter Leyden is Global Business Network's Knowledge Developer. Co-author of The Long Boom and former managing editor of Wired magazine, he also served as special correspondent in Asia for Newsweek. He lives in Berkeley, California. Visit the authors' website at
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