Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Author: Stuart E. Jackson
Publisher: Wiley
Published: 10/01/2006
Pages: 288
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.20h x 6.32w x 1.01d
ISBN: 9780470009208

About the Author

STUART E. JACKSON is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.

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